Build an Online Presence, Scale an Offline Business Online within 1 month

After completing Double Masters degree majorly in Bio Technology &  Marketing, in addition Harvard Certification, initially worked in Sales in CMS Technologies for short span of time and later ended up job as Grade 1 Officer with Govt of India, under Ministry of Finance [SIDBI] for 9 years.  SIDBI Being principal Financial Institution primarily focused on Promoting, Financing, and Developing the (Micro Small & Medium Enterprises) MSME sector in India. Initial posted in BKC- Mumbai City was in Advertising & Branding Department with 2-4 member convenor / planning  team headed by Executive Director/Deputy Managing Director or Chairman &  Managing Director. Thus taking care of Advertising & Branding activities Pan India from Kashmir to Kerala and Ahmedabad to Aizawl, SIDBI being a Govt Body focus was more to develop MSME  for growing India, eventually the focus was both on using Traditional Technique & Digital Advertising Techniques to build brand presence.  Closely working with Empanelled advertising Agencies viz; Adfactors Advertising & PR, EURO RSCG- Havas Group, Rediffussion Y & R, R. K. Swamy BBDO / Hansa Outdoor, Crayons Advertising & many Print/Chamber Publication/TV/Radio media.

Eventually, I Realised, Internet is no longer a tool, it’s an entire Economy. Today’s Technology has embedded with human psychology with the help of Machine Learning, AI integrated Systems etc. explicitly programmed, which necessitates every MSME / Business and individual Professionals to take their business from offline to online to compete in challenging Business World, to level up by using  the Smart/ Scientific method, by use of Digital Marketing/ Social Media Platforms/ Performance Metrics within low cost budget to replace tridational marketing. Point here to understand. Why Small business/ Medium Business  & Professionals should be left behind the RACE (Reach, Act, Convert, Engage).?