- By Sandeep Maraskule (BrandsUnicorn)
Having worked with GOI in Advertising & PR Department from 2007, have seen a tectonic shift in patter of Advertising & PR events plus spending structure with major help from DAVP. After globalization in world economy and introduction of India, and fast implementation of Niti Aayog & Planning Commission, there was need of targeted advertising after fast pace developing economy, MSMEs were compelled to take part in growth story of India with sales generation by targeted advertising to end customers. In childhood days the Y2K buzz created impediment in tech service providers.
Then the tech developers & computer scientist with the help of Machine Learning and Human Behavior psychology developed several software apps after commercialization of internet and scaling down cost of internet services. Several Social Networking sites (Orkut, Facebook) developed along with major usage Google & YouTube. The Silent Generation, Baby Boomers, generation X & Millennial saw major anatomic shift in development and usage of Technology. Now the beside Roti, Kapda, Makaan, humans are now synonyms with “Mobile”, systematic rhythmic usage in human life ecosystem.
The tech industry has disrupted Human behavioral pattern and utmost psychology, they have deeply penetrated in the minds and technology is now steering our control emotionally and psychologically. The main scenario is the Current Traditional advertisers are focusing more on targeted audience for generation of Sales, creating awareness and engagement activities for lead generation.
The Digital ecosystem, is the perfect method to find the solution for systemic problem. Now the current Business, whether Large and Small business are targeting audience in more focused manner, primarily creating Digital Ecosystem(which includes Website(Business/company’s owned Asset, Search Platforms viz; Google, Youtube & Social Media Platforms Viz; Facebook, Instagram, Linkedin, Twitter[X]) Here one has to understand, website is only our property, our asset, the other platforms belong to other countries. They have likely chances to be banned or your account