Performance marketing is a digital marketing strategy where we observe the performance of Ad content and whether a specific action is completed as per aligned. Brandsunicorn do it for our clients Business who has turnover of Rs 10 Crore plus. Ads are done on search Engines viz; Google & Youtube and on social media platform Viz Facebook & Instagram. Performance is checked as unlike traditional marketing (where businesses pay upfront for ad space regardless of results), the type of ads as under
- Search Ads
- Shopping ads
- Display Ads
- YouTube Ads
- App Info
- Performance Max
- Demand Gen
Performance marketing ensures that spending is directly tied to measurable outcomes. The ad set is created on several parameters/ factors viz; Script Message, Video, Image, Writeup placement up/down/ right/ left, Copywriting/ Content, Video Quality, Audio Quality, Presentation, whether on facebook Or Instagram or both, Is it Reel Or Shorts, Timing of ad diplayed, where it is targeted/ Demographics[ Age, gender, hobbies, income group, education etc], landing page directly on website or blog post, type of Website, Colors used, Font used, Loading speed, Google forms(no of questions), lead Follow-up/ Nurturing, webinar quality, Offer used, Product quality, pricing of product, Sale offer etc. Based on the metrics performance based on CPM, CPC, CPL, CPA, ROAS. Performance marketing, we measure the dimension of ads, content quality, bandwith – website landing pages, nurturing – followup is good or bad, are contents aligning with the vision of business.